Commercial Disputes & Litigation
Melbourne advice on misleading conduct, consumer guarantees and Australian Consumer Law disputes for businesses and individuals.
Understanding Consumer Law & Misleading Conduct
Not every commercial dispute is purely contractual. Sometimes the real claim lies in misleading statements made before the deal, unfair conduct during the relationship, or statutory consumer rights that operate alongside the contract. The Australian Consumer Law can create strong remedies for businesses and individuals where conduct has caused loss or distorted the bargaining position.
Vitt Legal advises Melbourne clients on consumer law disputes involving misleading or deceptive conduct, false representations, consumer guarantees and unfair contract terms. We act for claimants and respondents and help determine whether the ACL should be the main claim, a supplementary claim or a defence issue in a broader commercial dispute.
What We Handle
How We Handle Your Matter
Representation mapping
We identify the relevant conduct, who said what, and whether the case turns on misleading statements, guarantees or both.
Loss and reliance analysis
We examine how the conduct affected the transaction and what compensation or other remedy is realistically available.
Pre-action or regulator-facing strategy
We prepare the claim or response and determine whether regulator engagement is relevant or useful.
Resolution pathway
We negotiate, mediate or litigate with a focus on practical recovery and defensible commercial outcomes.
Why Choose Vitt Legal
We identify when statutory claims offer stronger leverage than a contract-only case
We tailor the forum and remedy strategy to the size and complexity of the dispute
We act for both businesses and claimants, which sharpens our assessment of commercial risk
We prepare evidence carefully around representations, reliance and loss
Related Legal Services
Legal matters often intersect with other areas of law. Explore these related services:
Free Tools for Consumer Law & Misleading Conduct
ACL claims can reshape a dispute
If misleading statements or consumer guarantees are in issue, the dispute may be stronger than a simple contract claim suggests.
Useful Resources
Frequently Asked Questions: Consumer Law & Misleading Conduct
Understanding what counts as a 'major failure' determines what remedy you're entitled to. A major failure occurs when a product:
- Has a problem that would have stopped someone from buying it if they’d known about it.
- Is significantly different from the sample or description.
- Is substantially unfit for its common purpose and can’t easily be fixed within a reasonable time.
- Is unsafe.
The Australian Consumer Law gives you strong protections as a consumer — here's what you're entitled to. Under the ACL, consumers are entitled to certain guarantees when purchasing goods and services, including that products are of acceptable quality, fit for a particular purpose, match descriptions, and come with clear title. Services must be provided with due care and skill, be fit for the specified purpose, and delivered within a reasonable time.
Here's what the ACL actually is and why it matters for you. The Australian Consumer Law (ACL) is a uniform set of consumer protection laws applicable across Australia. It is incorporated into the Competition and Consumer Act 2010 and provides consumers with rights and protections when purchasing goods and services.
To make a claim:
- Contact the seller or service provider directly.
- Explain the issue and specify the desired remedy (repair, replacement, or refund).
- Provide proof of purchase, such as a receipt.
If unresolved, consumers can escalate the matter to their state or territory consumer protection agency.
If a product does not meet consumer guarantees, remedies may include:
- Repair: Fixing the defect.
- Replacement: Providing a new product.
- Refund: Returning the purchase price.
The appropriate remedy depends on whether the failure is major or minor.
Yes, second-hand goods sold by businesses are covered by the ACL. However, the guarantees may take into account the age and condition of the goods at the time of purchase.
Yes, consumer guarantees apply to online purchases, including those from overseas businesses that sell directly to Australian consumers. The ACL ensures that consumers have the same rights online as they do in physical stores.
The Australian Competition and Consumer Commission (ACCC) enforces the ACL and promotes fair trading. It provides guidance to consumers and businesses, investigates alleged breaches, and can take legal action against entities that contravene the law.
No, businesses cannot limit or exclude consumer guarantees. Any term in a contract that attempts to do so is void and unenforceable under the ACL.
'Unconscionable conduct' refers to actions that are so harsh or oppressive that they go against good conscience. Under the ACL, businesses must not engage in conduct that is unconscionable when dealing with consumers or other businesses.
Expert Legal Help
ACL claims can reshape a dispute
If misleading statements or consumer guarantees are in issue, the dispute may be stronger than a simple contract claim suggests.

